How important to you is your website?

The other day I was talking with one of my smaller customers (a 10-person company) about their website. I asked them if they knew how much traffic their website was getting. I pointed out that they — the website — hardly appeared in Google searches, unless the search was very specific to their [...]

Should I control when my commercial is played?

Not sure why I’m on this marketing/advertising kick…  Perhaps, I’m spending too much time reading Seth Godin.  Perhaps, it’s my daughter’s addiction to TV shopping.
As a company, someone who had paid for 30 seconds of airtime, how much control do I have over when my commercial is being played?  I’m not talking about a specific [...]

Lotus advertising — not for the masses

Using Google’s Reader to read top stories from Wired, I spot this add in the middle of an article block…

Heehaw! Hurrah! I’m tickled pink — a Lotus Notes advertisement in the broad day (or rather desk lamp) light. Sorry, Ed, apologize for my comments. See, Nathan, Lotus marketing is hard [...]