How to increase traffic to your blog

  1. Post an article that catches attention of a popular blogger like Adam Gartenberg.
  2. Make it compelling enough for Adam to include it — with a link — on his own blog.
  3. Watch the traffic grow.
  4. Thank Adam.

Now I just have to find a way to write a post compelling enough for Ed Brill. Wonder if saying nice things about Lotus marketing would work…

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Gotta love Google Reader

Where else would you see something like this…

Lotus Notes ad

Mind you, the ad still doesn’t take you anywhere all that exciting.

DownThemAll — a great Firefox add-on

Somebody pointed me to this Firefox add-on called DownThemAll!  I don’t know how exactly it works (something about splitting files) but it makes your downloads really — and I mean REALLY — fast.

Once installed, it becomes a radio button in your Download dialog box inside of Firefox, allowing you to choose to use the traditional Firefox download method or DownThemAll! I highly recommend to use the DownThemAll way.

DownThemAll!

I used it today for the first time to download software for my BlackBerry Pearl.  The 68 MB file came down from the T-Mobile site in under 2 minutes at speeds averaging 1 GB/sec.  And this is while BitTorrent was downloading something else in the background.

Lotus SameTime in a Microsoft shop? You better believe it

I heard IBM say it, but I did not wholly believe it.  SameTime is not only for shops that run Lotus Notes.  It is targeted at everyone else, too.

Today I had actually participated in a conversation with a company that is looking to deploy SameTime on top of Outlook, Exchange and Active Directory.  What drew them to SameTime was all the great things that this product offers: security, integration with 3rd party IMs, archiving, LDAP integration, clustering, etc.

I am now a true believer — Lotus SameTime is not just for Lotus Notes.

It’s a whole different non-profit world

Working almost most of my life in the for-profit sector, it is a very different experience being engaged on a project in the non-profit world. The difference becomes even more obvious when the project itself is being done through a network of volunteers, such as the Taproot Foundation. The project scope, the objectives, the deliverables – all a different ballgame. And if you are not used to it, shifting gears to think like a non-profit, to accept the differences is a very hard and painful work.

My first Taproot Foundation project is a website refresh. This is project is for DuPage Habitat for Humanity. The Habitat for Humanity organization wants to increase on-line donations and better promote itself through an appealing website. Sounds simple, right? Something that we do almost every day. It seems that as of late, in my day job, I have 2 of these projects running at the same time. I can prepare a project plan and outline the deliverables with my eyes closed and hands tied behind my back. Or so I thought…

The rude awakening, the realization of how different this experience is going to be came during the internal kick-off meeting. Listening to the project leader outline the final deliverables, it took me a long time to come around to his point of view. In the for-profit world, such deliverables would never fly. A paying client expects a complete project: from design to implementation. However, in this case, the deliverables are much more vague. The gist of it – we’ll do as much as we can in the time allotted. We won’t implement the new website. We may not even do the entire website. We’ll do as many pages as we can within the budgeted duration and effort. Suggest something like this to a paying client and you’ll be out of the door faster than you can ask where is the bathroom.

I’m still trying to come to terms with this. Maybe looking back, after the project is finished, I will think differently. But today, it seems that this small non-profit organization, the one that can’t afford a paid consulting team, is getting the short end of the stick and yet it is very thankful to get even that much.

Should I control when my commercial is played?

Not sure why I’m on this marketing/advertising kick…  Perhaps, I’m spending too much time reading Seth Godin.  Perhaps, it’s my daughter’s addiction to TV shopping.

As a company, someone who had paid for 30 seconds of airtime, how much control do I have over when my commercial is being played?  I’m not talking about a specific time slot, but rather about what other commercials are being played or shown before and after my spot.  If I’m Chrysler trying to convince you, the listener, to buy a new Jeep.  And if I’m Merlin, the 200,000 mile shop, telling you to not waste money on a new car but rather invest in keeping your current car running longer.  Do we want our commercials to be played next to each other?  Are these messages mutually exclusive?  Or are they targeted  at such different segments of listeners that it doesn’t really matter?

Lotus advertising — not for the masses

Using Google’s Reader to read top stories from Wired, I spot this add in the middle of an article block…

Lotus add

Heehaw! Hurrah! I’m tickled pink — a Lotus Notes advertisement in the broad day (or rather desk lamp) light. Sorry, Ed, apologize for my comments. See, Nathan, Lotus marketing is hard at work?

I, of course, click on it.

Lotus trial download

But click on ‘Learn more’…  Oh-oh!  What’s going on?!  Why do I have to be a registered user?! IBM, why are you giving up a chance to pound me with blatant propaganda? Why do you not slam me with a big giant Lotus Notes trout until I’m lying there, senseless, willing to download, install, try and fall in love with Lotus Notes 8? Why do you make me jump through hoops of registration before I can be deemed worthy enough of being subjected to more Lotus marketing?

Oh well. Too late. I’m going somewhere else…

(By the way, I did log-in to the site, just to see what will happen. But alas! There is nothing more to be learned. The next page asked me about my company type, the number of employees and whether I wanted to be contacted. After that it just took me to the downloads. I guess there is no Lotus Notes propaganda after all. I was willing to be learned and I learned nothing.)